COOPRENA

The Pro Imagen Costa Rica Group

Historic Summary

In 1994, a group ofentrepreneurial sales managers from different companies in the tourism industryin Costa Rica, concerned about the need to improve how Costa Rica is marketedas a tourist destination, took the initiative to dynamically join forces andresources.

The first meetings wereattended by 10 executives in a setting full of friendliness and camaraderiewhere they shared experiences, techniques and information that would make themmore professional in performing their respective duties.

They made a visionary beton team work, on a team that would join the private sector with the statesector in an

effort to achieve a sole objective: "Promote CostaRica."

With their sights set onthis horizon, after scheduling multiple joint efforts and activities, the groupcontinued to grow until there were 30 participants. At that time, the need toappoint a committee became clear. The committee would guide the group effortsand lead projects to benefit the country and all the participants.

In 1997, we became the AsociaciónGrupo Pro Imagen, and today we have 83 associates, representing thedifferent sectors in the tourism industry such as: hotels, travel agencies, carrental agencies, tourism services, tourism advisors, etc.

Based on the Association’sbylaws, a Board of Directors is elected for a period of one year. The Boarduses a work plan to bring together all the associates into commissions thatwork voluntarily to achieve the proposed objectives.

The contribution by theassociates in Grupo Pro Imagen de Costa Rica is used to continue working onefforts to achieve more efficient and proactive marketing for our country tobenefit the tourism industry.

The Pro Imagen Costa Rica Group

Mission

The Pro Imagen CostaRica Group seeks to create, improve, and strengthen Costa Rica'simage as a tourist destination through joint state-private enterprisepromotional and public relation efforts in the different potential markets.

The Group’s efforts aremade jointly, not individually, as coordinated efforts, which is the bestreflection of the growing need in tourism to take urgent measures.

Since this is the Group’sguiding star, the mission is carried out bearing the following objectives inmind:

GeneralObjectives

Consolidateand strengthen Costa Rica’s image in traditional markets such as the UnitedStates, Canada, Germany, Spain, and Italy.

Opennew markets, promoting stable tourism throughout the year. For example: Chile, Colombia, Argentina, England, Portugal, Holland,Switzerland, Sweden, Japan, and Mexico.

Providesupport to educational seminars that will be offered in the target markets.

Achievethe lowest cost possible in reaching our goals.

Providetraining to the tourism industry to improve and make the quality of service moreprofessional.

MarketCosta Rica as an attractive destination the year round.

Specific Objectives

Reconcileour objectives with the promotional work that the Costa Rican Tourism Institutedoes.

Assistthe written press and television in preparing special programs about Costa Ricaand provide follow-up.

Establishthe appropriate mechanisms such as communications media that make it possibleto monitor the spread of external and internal information.

Bringabout more active participation by the Costa Rican embassies and consulates inrelation to the activities that the Group holds in the priority markets.

Unifythe advertising material to make it possible to identify Costa Rica as adestination with a broad array of attractions.

Prepareprinted material to provide support to each of the presentations made by theGroup.

Providethe support needed for "fam" trips to our target markets.

Activelyparticipate in fairs, trade shows, workshops and other events.

Coordinatethe details and logistics for the events in which the Group participates.

Find and manage financing.

Giveseminars directed at the industry for a better understanding of how to open upnew markets.